Creativity will solve our problems I love talking about creativity and I love being creative. In fact it is one of my top 5 character strengths so I am playing in my happy space. But I want to approach it a little differently and talk about why it is so important, and why we need it more than ever. We have some big problems to solve. I believe the only thing that is going to solve them is our creativity. When we think of creativity, our mind often goes to art, craft, design.